About The Client
Terrell J. Starr is a journalist, writer, media personality and political commentator working at the intersection of global Blackness and American Foreign Policy. He has a degree in Russian, was a Fulbright Scholar and spent several years living and studying race relations in Eastern Europe. Terrell currently writes for The Root and recently traveled the country covering local politics for Fusion.
We embarked on a long and vibrant journey with Terrell, one that took drastic changes and every few months. When the project began, Terrell was just becoming well known as a journalist and wanted a website and identity to reflect his personal thoughts…more of a writer’s blog than anything else. However, during the course of our work Terrell received 3 major career promotions and was suddenly thrust into the public spotlight as an expert on Russian politics and U.S. race relations. We needed shifted gear multiple times to accommodate these new changes in Terrell’s career advancement.
Positioning & Analysis
Inspiration for Terrell’s logo treatments was taken from the currency symbol for the Russian Ruble. We wanted to incorporate “Russia” into his branding without being cliche’, and while also being respectful to Russian people and culture.
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