Our previous logo contained many elements that we loved, namely the shape and positioning of the letters. We wanted to keep this, but also wanted to introduce new dynamics that represented the vivacity and zest we strive to bring to our clients and our work.
Expanding color was our first consideration. We wanted to keep the mustard gold that has been a part of Haki Branding, while also adding some chic and bright colors colors to symbolize the multeity of our work, style, and clients.
Lastly we also wanted the new logo to present a mosaic or a multitude of shapes while also maintaining clean lines. Ultimately, we decided on an image…one that feels deeply personal and deeply grounded. This is who we are.
Because our logo frequently appears on different media forms, we also wanted to create various one color treatments that can be used when necessary, especially on print products.
ready to work with us?