Client: Us

A brand refresh for our studio.

Our previous logo contained many elements that we loved, namely the shape and positioning of the letters. We wanted to keep this, but also wanted to introduce new dynamics that represented the vivacity and zest we strive to bring to our clients and our work.

Expanding color was our first consideration.  We wanted to keep the mustard gold that has been a part of Haki Branding, while also adding some chic and bright colors colors to symbolize the multeity of our work, style, and clients.

Lastly we also wanted the new logo to present a mosaic or a multitude of shapes while also maintaining clean lines. Ultimately, we decided on an image…one that feels deeply personal and deeply grounded. This is who we are.

Because our logo frequently appears on different media forms, we also wanted to create various one color treatments that can be used when necessary, especially on print products.

more: 

 

  • Terrell J. Starr
    Creative Direction | Digital/Web | Graphic Design | Identity/Branding | Strategy
  • Columbia University Law School
    Creative Direction | Graphic Design | Print
  • CARSS
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  • Janisha R. Gabriel, Personal Branding
    Creative Direction | Digital/Web | Identity/Branding
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    Creative Direction | Digital/Web | Graphic Design
  • Haki Creatives Brand Refresh
    Creative Direction | Digital/Web | Identity/Branding
  • Various Logos
    Creative Direction | Identity/Branding | Illustration
  • Elle Hearns
    Creative Direction | Digital/Web | Identity/Branding | Print | Strategy
  • Mama Tanya's Kitchen
    Creative Direction | Identity/Branding | Illustration
  • NY Communities for Change
    Creative Direction | Digital/Web | Graphic Design
  • IRWGS
    Content Development | Copywriting | Creative Direction | Digital/Web | Identity/Branding
  • NACTO
    Creative Direction | Graphic Design | Print
  • Flo of Art
    Creative Direction | Digital/Web | Identity/Branding
  • DC Greens
    Creative Direction | Graphic Design | Identity/Branding
  • Marissa Alexander Justice Project
    Content Development | Digital/Web | Identity/Branding
  • Children of Combahee
    Content Development | Creative Direction | Digital/Web | Graphic Design | Identity/Branding
  • NYCOSH End of Year Infographics
    Creative Direction | Graphic Design
  • Gather Together Project
    Creative Direction | Identity/Branding
  • Global Philanthropy Project
    Content Development | Creative Direction | Digital/Web | Graphic Design
  • BLK PROJEK Advertisements
    Graphic Design
  • Higher Ground of Light
    Creative Direction | Digital/Web | Graphic Design | Identity/Branding

 

ready to work with us?