About The Client
Flo A. Gabriel is a multi-medium visual and craft artist whose work expands the genres of oil painting, pencil art, illustration, textile and fabric art, antique restoration, and woodworking. She lives and works in Austin, TX and frequently accepts commissions.
Though her career includes art shows, exhibitions, and years of commissions, Flo was without an online presence or visual branding that represented her. Flo’s personality is lively and spunky and her work is heavily influenced by surrealism, geometry, and West African art. We agreed that conservative or minimalist design styles didn’t represent her energy or passions…that combined with her love of giraffes produced a warm, unique, and completely “Flo” logo.
Positioning & Analysis
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