Providing digital space and movement strategy for the demand for justice and equity.
About The Client
#BlackLivesMatter is a social equity movement predicated on Black self-determination. Founded in 2012 by three Black women as a hashtag, the organization has grown into an international network comprised of 26 chapters working for justice and freedom for Black people around the world.
The #BlackLivesMatter logo was originally designed by the design firm, Design Action. In 2014 We partnered with the #BlackLivesMatter Network to bring its vision to the digital world, by transforming the hashtag into a website. Our work with #BlackLivesMatter has now spawned two websites:
- We designed an initial website, in the Fall of 2014, after the #BlackLivesMatter trip to Ferguson, MO.
- The second website, designed in 2015, reflects the network’s rapid growth, structure, and broader political vision.
Our goal for the 2015 website was to disseminate a large amount of information while also clearly articulating the network’s political perspective, focused on transparency and authenticity.
Positioning & Analysis
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